CraigTech Website Design
CraigTech, a software development company, identified several UX and UI design issues on their website. These included:
- Not effectively showcasing their brand
- Poor SEO
- Unclear service description
- Unclear Communication to their target audience
To initiate different solutions, I went through several processes, including designing the information architecture, brainstorming various UI layout options, working on wireframe designs, and iterating and testing UI mockups.
Initiating the Solutions and Brainstorming Ideas
Information Architecture Design
To boost user experience and navigation on the CraigTech site,
- I implemented a solid information architecture (IA) strategy
- I reviewed the content and focused on user-centered design, organizing sections to create a clear hierarchy.
- I added intuitive menus, ensured the design was mobile-friendly, and optimized for SEO to improve accessibility and search visibility
- Through continuous usability testing, I made ongoing improvements, resulting in a significantly better user journey on the CraigTech website.
Wireframe Design Iteration
To tackle the visual challenges on the CraigTech website,
- I took a comprehensive approach that included wireframing and UX/UI brainstorming sessions. My goal was to improve hierarchy, layout, white space, and scrolling flow
- I developed precise wireframes to map out content relationships and conducted brainstorming sessions to generate innovative UX and UI solutions. This resulted in refined layouts, optimized white space, and smoother scrolling experiences on each page.
- By combining detailed wireframes with creative user experience design strategies, I significantly improved the user journey on the CraigTech website.
Designing the UI Mockups
To solve the visual challenges in the UI final mockups, I implemented several key solutions.
- I created a consistent brand representation across all pages, ensuring a cohesive and recognizable identity.
- By establishing a clear visual hierarchy, I prioritized essential elements, enhancing user understanding and engagement.
- Additionally, I incorporated authentic design elements throughout the website, boosting its professional look and building customer trust.
These strategic design choices not only addressed visual concerns but also improved the overall user experience on the CraigTech website.
Other Similar Works
CRM SaaS UI Design
CRM UI design concept: Addresses common UX/UI issues based on user observation to enhance user experience and interface efficiency.
Online Pharmacy Mobile App
A mobile app for easy online medicament orders from your phone! The design process involved UX Research and UI Design to address key issues and enhance user experience.