A mobile app that makes it simple to order medicaments online. Directly from your phone, everywhere and anytime! The design process went into 2 phases UX Research and UI Design to solve several issues in mobile medical e-commerce.
In the UX research phase I gathered data to understand different challenges that users deal in mobile shopping and specifically in health industry. Knowing that countries have regulations and laws related to pharmaceuticals. I used the empathy board to list all the common user challenges buying medicaments online.
To gather accurate data, I used official government websites to research laws and regulations. I interviewed individuals aged 25 and older, both male and female, to understand the different challenges they regularly face. I divided the target audience into two groups: those who sell medicaments (pharmacies) and those who buy medicaments (regular people/customers). For these two audience groups, I asked questions related to:
To make sure I have converted in UI design solutions to all the most common issues in the pharmaceutical e-commerce industry. All these based on the gathered data in the research! Separated the design process into 2 iterative phases:
In this early stage of UI design, I developed UI solutions to address users' pain points (common challenges and problems) by:
Effective Prototyping:
User Experience Refinement:
Client Collaboration:
Having thoroughly explored and tested multiple variations during the wireframe phase, I felt confident moving forward to create high-fidelity prototypes. These UI mockups provided a detailed and accurate representation of the final product, including:
During the final UI stage, I validated and refined the design, ensuring the app met high standards and exceeded user expectations. Most importantly, it addressed real-life problems in buying medicaments.
CraigTech, a software development company, identified several UX and UI design issues on their website. Various design processes were explored to find solutions!
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